Tagged: the lucid collective

#NZFW: The Lucid Collective

Did you attend any NZ Fashion Week shows over the past week? I was fortunate enough to attend the (first) S/S 2014 ‘COLD WASH’ menswear range for ‘The Lucid Collective’ at the Gow Langsford Gallery in Auckland Central. The handsome crowd packed-out the swanky gallery; sipping complimentary Hopt soda, Liberty Brewing Company Beer or Thomson Whiskey NZ while mingling and admiring the majestic art through out the space. Heads turned as six dapper men took their positions on small benches, to model the garments. The colour palate was off-white, grey marl and contemporary black in utility shorts & pants, wrestler tops, long sleeve symmetric tees and beanie headwear. Impressive clothing brand for Gen Y entrepreneurs: Chloe Swarbrick & Alex Bartley-Catt. This duo are (disruptive) innovators in the fashion landscape. Catch them if you can.

http://thelucidcollective.com

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Art: Fiction Or Non-Fiction?

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“Vincent Ikihagai-Fasi and Bryson Naik are artists of the new generation. Growing up on a diet of internet, mainstream media and Western-cultural apathy, the young men are the embodiment of the disillusioned Generation Y.”

Art, Etcetera presented by The Lucid Collective, is a collaboration (Gen Y) between street and visual art verses fashion, held at Method and Manners Studios.

Boom.

The art is provocative in it’s themes: elements of sobering truth in our society, emotive, sometimes poetic and alarmingly engaging.

All of the work is fit for sale at modest prices, apparently sold a few pieces and there is much interest brewing for further commissions.

Gen Y is our future.

‘The Lucid Collective’ Interview for #projectsalt

‘The Lucid Collective’ Interview for #projectsalt

charlatan clinic

Charlatan Clinic - Chloe

1. Where did you get the name ‘The Lucid Collective’ from? What does it mean?

Words have always been important to us. Obviously, they’re fundamental to communication, but
in a modern world a lot more hangs on literal meanings when so much of our conversations no
longer happen face-to-face.

‘The’ denotes one or more people assumed to be common knowledge. It’s a word often
overlooked, but if you ever happen to look at it in its context, there’s an inherent assumption
that the word’s user thinks you know what they’re talking about it. ‘Lucid’ refers to clear
expression and ease of understanding, or the period of clarity between intervals of insanity.
‘Collective’ evidently refers to a group of people. Tying all of these words together serves to
underscore our mission to outfit the current man in timeless attire.

2. What makes ‘The Lucid Collective’ different?

Our goal was never to…

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