1. When/how did you discover your ‘love’ of jewellery?
When I was a little girl, I loved going through jewellery boxes of my mother’s and my grandmother’s – really anyone who would let me look and play. Each box contained different types and styles of jewels, that expressed who they were at the time. I would love to play dress ups with them, but the best thing (of all) was each one had a story, and a memory to go with it. I like to remember this when I am designing a collection. I hope that my creations have stories told about them, and create amazing memories for the person wearing “Roccabella”.
2. Where do you get your inspiration?
The world around me. If you take the time to look around, you can find the most amazing and fascinating things, you just have to open your eyes. For example my latest collection INK: a tattoo/jewellery collaboration. I was going to see this guy (I had my eye on) who was getting a tattoo, done by Brock Fidow. I was looking around his studio and was blown away by his talent. We started talking about relocating from Christchurch after the earthquakes, and our design process. It just came to me that a tattoo/jewellery collaboration needs to happen and Brock agreed. Now we have worked together in creating this seamless collection.
3. Do you have a ‘special’ piece of jewellery that you wear or gifted?
My diamond circle pendant my mum gave to me – I wear it everyday.
4. How did you come by the name “Roccabella”?
We inherited it when we purchased our Christchurch store in 1999 which we lost in the earthquakes. I love the name – it means beautiful rocks!
5. Tell me about your last exhibition?
It was amazing! Held at Lot23, for my collaborate collection ‘INK’. I collaborated with Brock Fidow who is a talented tattoo artist. The collection was a seamless combination of ‘Western traditional tattoo’ and ‘artisan jewellery’, all proudly made here in NZ. We hung the jewellery on a (majestic) stand, hung from the roof. I wanted it to be a discovery, so we used Fresnel lenses which magnified the jewellery in a trippy-kind of way. Sam E was our DJ who created an amazing vibe.
6. Who would you like to (really) ‘wear and/or endorse’ your work?
Russell Brand – love his style.
Lorde – she is amazing.
Banks, she is also amazing.
I think that’s all for now!
7. Any influences?
Oh yes, I love the creative talents of Solange Azagury-Partridge, she blows me away with her designs
8. What is your favourite colour?
I don’t have one, I love all the colours of the rainbow.
9. Do you eat breakfast?
It’s the most important meal of the day! Can’t beat Rye bread toasted with avocado. Tomato, lemon juice, and a sprinkling of Basil, finished off with a grind of salt and pepper. Oh, and a cup of coffee.
10. What makes you smile?
My daughter Lilly, she amazes me and makes me smile everyday. Love – out of the blue, and music which can instantly transform your mood.
What is your favourite brand? Maybe Gucci, Fendi, Miu Miu, Nike, Apple, Swatch, Audi or Wagamama?
Whether you are into designer products or high street: brands are in our daily life, right?
When I am shopping in the supermarket, labels and/or packaging on first glance: speak volumes. If I don’t like the design or logo, I won’t buy it. Unless it had been recommended to me, then maybe I might make an exception.
My friend recently asked me to help her with (possible) brand names for her start-up. After two hours of deliberating, I think we have something.
I suppose we are all brands: individually. However when we think Porsche or Giorgio Armani, what comes to mind? Style, chic, sophistication and expensive right?
Lastly, What does your brand smell, taste, sound, feel and look like?
‘The Lucid Collective’ Interview for #projectsalt
1. Where did you get the name ‘The Lucid Collective’ from? What does it mean?
Words have always been important to us. Obviously, they’re fundamental to communication, but
in a modern world a lot more hangs on literal meanings when so much of our conversations no
longer happen face-to-face.
‘The’ denotes one or more people assumed to be common knowledge. It’s a word often
overlooked, but if you ever happen to look at it in its context, there’s an inherent assumption
that the word’s user thinks you know what they’re talking about it. ‘Lucid’ refers to clear
expression and ease of understanding, or the period of clarity between intervals of insanity.
‘Collective’ evidently refers to a group of people. Tying all of these words together serves to
underscore our mission to outfit the current man in timeless attire.
2. What makes ‘The Lucid Collective’ different?
Our goal was never to…
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