What is your favourite brand? Maybe Gucci, Fendi, Miu Miu, Nike, Apple, Swatch, Audi or Wagamama?
Whether you are into designer products or high street: brands are in our daily life, right?
When I am shopping in the supermarket, labels and/or packaging on first glance: speak volumes. If I don’t like the design or logo, I won’t buy it. Unless it had been recommended to me, then maybe I might make an exception.
My friend recently asked me to help her with (possible) brand names for her start-up. After two hours of deliberating, I think we have something.
I suppose we are all brands: individually. However when we think Porsche or Giorgio Armani, what comes to mind? Style, chic, sophistication and expensive right?
Lastly, What does your brand smell, taste, sound, feel and look like?
Do you think communication, is of extreme importance in your (daily) life?
The answer is definitely, I hope.
After attending ‘Finding Your Voice’ 2013 conference yesterday in conjunction with Speech Communication NZ, there was certainly a lot to provocation surrounding speech, in New Zealand.
Do you know people who have a speech impairment, talk to fast or not at all, need to articulate their words, or perhaps just use jargon and slang every minute?
Most of the facilitators and educators of SCA have great expertise and a depth of knowledge, however the change in society through social media platforms, has caused a stir.
Are organisations like this sustainable?
SCA (Speech Communication Association) are 61 years old and hope to be around for another 61. Change is paramount to attract new talent and keep this organisation breathing and most importantly, accessible to all practitioners in the communication realm, throughout New Zealand.
Pictured in this blog, is Jon Hunter, Head of Voice at Toi Whakaari.
Every moment (of our life) we are projecting our brand. You might think that brands, are only reserved or associated to labels: Nike, L’oreal, McDonalds, Gucci, Tiffanys, BMW are well known to most. So, what car do you drive? Shampoo do you use? Skincare do you buy? Fragrance do you like? Everything we wear, say, behave, walk or do, projects our image (brand), to friends, strangers, retail staff, managers and anyone else that comes in to contact with us, in person or online. Now we are faced, not only with the pressure of making an impression, in real-time, but to also create relationships through on-line activity. All social media in effect, builds your brand and your reputation. Everything posted on Twitter, Facebook, Instagram, Google+ remains on the network, so therefore this means your existence, is exposed and live to the world. Are you happy with your brand?
When I buy something, it needs to appeal to me in terms of aesthetics. Labels, colour, shape, size, smell, text. Branding. A book that I read a decade ago springs to mind called ‘No Logo’ by Naomi Klein.
NAOMI KLEIN is a Canadian author and social activist known for her political analyses and criticism of corporate globalization. She pays special attention to the deeds and misdeeds of Nike, The Gap, McDonald’s, Shell, and Microsoft. We all know, buy and love those brands don’t we? So, when thinking about the name of my next play, it matters. Yesterday I made a decision, after many hours of pondering what works and what doesn’t. Working as a writer is a solitary experience, so it is thrilling, when ideas make sense. The characters are in development, the storyline has it’s own life, already. By the way, I buy Allpress, Griffins, Anchor, WORLD and NO magazine.
“Brands today are totally scared about standing out – my mantra is if you haven’t offended anyone, you haven’t done your work. ” – excerpt from ‘Brandwashed’, Martin Lindstrom, Author