What social media channels do you use? How do you monetise your platforms? At what stage can you measure conversions? These questions were put to the panel of social media savvy entrepreneurs & start-up founders last night at Social Media Club, Auckland. The panel of speakers: Makaia Carr (Motivate Me), Ken Brickley (BuddyBid), Wendy Thompson (Socialites) & Alex Mackrill (GrabOne) voiced their opinions on what has worked for them on brand strategy, business growth, customer engagement & innovative marketing on social. I learnt that New Zealander’s love and engage with Facebook more than any other social media platform & is the most successful for monetisation. What about Instagram, Twitter, Snapchat & Pinterest? Apparently, these platforms are still in there infancy in NZ and most of us now have a smartphone, which has revolutionised the way we communicate. Jam Mayer was the MC for the evening: articulate & erudite on social. Sarah Evans (Semble) was the shiny new thing (brand) in the room – I agree. What is Semble? “It’s NZ’s mobile wallet where you can pay for things using your phone.” Presently only available on Android. Amazing concept – who needs a purse or wallet (anymore) when you can pay with Semble? Impressed. This event was attended by up to 300 people – monetisation on social is a ‘hot’ subject – the present, our future.
As luck is on my side – I was recently invited to attend the first series of ‘Artisan’ talks hosted by Yelp Auckland at Lot 23. First up (of these talks) was Otis & Sarah Frizzell who founded, own & presently operate “The Lucky Taco”, since May 2013. I was intrigued to hear all about their entrepreneurial journey and their ‘go to’ product; so far they have collaborated with the likes of Nice Blocks, The Collective NZ (no bull yoghurt), BMW and endless others. Like all start-ups – Otis & Sarah – have had an action-packed ride on the path to success. I was delighted to try some of the ‘hot’ sauces on offer including Halanero, Jalapeño & Chipotle. Now stocked in 60 ‘New World’ supermarkets across New Zealand, so you can now have this on tap in your pantry! I purchased some (not on the market yet) ‘Chilli Salt’ which I can’t wait to try on poached eggs! ‘Auckland in a box’ were showcasing too – with a giveaway of local artisan products. Lot 23 is an exceptional space for events, executed to a high standard. The crowd finished off all the sample tacos in record time. Impressed. Nice one Yelp: Gold. That’s all.
Yelp Auckland – you did good. Thievery studio is an understated, urban, artist’s ‘dream space’ for photographers (namely Garth Badger), filmmakers, event producers, fashion designers and anyone wanting a creative hideaway on the infamous Karangahape Road. Attending ‘So Fresh & So Clean’ last night was an outstanding event showcasing ‘Honey Trap’ (Hummingbird Cake & Mini chicken club sandwiches), ‘Cocoloco’ (Pure coconut water & Spiced Stolen Rum with coconut water) – truely orgasmic. ‘Room by Room’ (affordable & accessible) interior design consultation, who gave away gorgeous cacti wrapped in recycled brown paper. ‘Invivo’ sampling delicious red wine, ‘Garage Project’ with their array of craft beer from Te Aro, ‘Antipodes’ sparkling & flat water that I can never drink enough of. ‘Bird on a Wire’ with paleo-style fare. The dip was heaven. ‘Little Eats’ was sampling a deconstructed creme brûlée-like sweet & a bite size spicy pastrami treats, ‘Bluebells Cakery’ offered ginger crunch, chocolate brownie, mini jammy donuts & more gastronomy! I drunk the Clasico & Rose Cava and nibbled on most of the above. The highlight was the Spiced Stolen Rum Cocoloco, the carefully positioned life-size zebra mounted on the wall, ‘Honey Trap’ clubs and Yelp for always exceeding my expectations – Yelp me!
Photographer: Tim Butler-Jones
Stylist: Melissa Fergusson
Talent: Laura Ehlen-Wilson
MUA: Rebecca Alexander
Location: Good Fellas Fitness
Wardrobe: Lululemon, Nike, NZ Boxer
What a great venue for a ‘Yelp Elite’ event! I always wondered what would become of the rundown commercial laundry in Mackelvie Street – newly transformed ‘The Shelter’ is resident to Blend cafe & fashion brands: Children of Vision, Taylor, Mobi, Otsu & Tokyo Bikes to name a few temptations. Drew & Sarah Duff-Dobson told us their story behind Blend Cafe: lovers of great coffee selling Smith blend which is Fair-Trade or Rainforest Alliance sold in compostable cups! On our arrival, all Yelpers were offered cocktails either Smith coffee, bourbon & orange and/or Smith coffee, Cointreau, orange & egg white. Whoa! The gorgeous fare was supplied by ‘Bird on a Wire’: selection of Asian salad with a peanut sauce, raw vegetables with Dahl and I missed out on the chicken, unfortunately! Incredible ambiance in the courtyard which was chic, urban & wholesome. Inspirational event – which is the first Yelp event showcasing local startup (entrepreneurial) business’s in the Auckland Central community. Yelp!