1. Where did the name ‘Clash’ come from?The name Clash came from ‘The Clash’ London Calling record. I knew I wanted to start a streetwear business that specialised in British style and I had been actively listening to bands like the Sex Pistols, The Clash, The Specials, The Buzzcocks, Sioux and the Banshees. I had always had a fascination with Britain and the underground street culture that existed around the punk movement in London as I feel that was also when fashion really developed in an individual way rather than a collective. I was sitting back one night listening to a record and noticed the London Calling record at the front of my vinyl stack. It was then I realised how important the word ‘Clash’ was. The bands I was listening to inspired my belief that when it comes to fashion and music there are no right and wrong. Just an open mind that I think does ‘Clash’ with the ideas and ways fashion is presented to people today. People are almost fearful when it comes to fashion and if they don’t have that particular ‘piece’ that is in right now then they won’t be keeping up. These bands and their message to me was to do your own thing and expressing yourself in your own way is so important.
2. Have you always been involved in fashion?
Yes – I worked around clothing retail for a long time. It wasn’t necessarily ‘fashion’ but it taught me a lot about people and their buying habits. It also taught me customer service which is the most important skill to have in any retail job. Starting from a retail assistant I progressed to regional manager looking after handfuls of stores. Previous employers have been both Amazon and Huffer.
3. Where do you get your inspiration from?
Mainly musicians and not because they all have amazing style but because they tend to be the ones that ‘get’ the power of individuality. If I was to give you a style icon I would say any of the characters on Brighton Rock or Snatch. Real cool British gangsters. Or anyone in the band ‘The Specials’.
4. Who buys your clothes?
Haha mostly my parents! I don’t think it’s sympathy but my Dad in particular knows and feels my passion for what we are doing and really enjoys hearing the history of the brands and styles I try and buy in. But I think the beauty of the era that Clash is inspired by is that it attracts young and old. We have sold our Harrington Jackets to men in their 70’s and to men in their 20’s. We attract younger teen girls but also women wanting something they haven’t seen before. So it’s really a mix of ages from different locations.
5. You stock some great brands – do you have a hero label?
I do. Before we had opened the store 4 years ago I had done so much research into brands and how to get them in. So I continue to buy in product and brands for Clash, always on the lookout for something a little different and unique. People say I am a little quirky, so I guess that may come across in some of the styles we get in.
Dr Martens. My favourite brand. Their history and quality is what I love. Everyone can connect in some way to Docs. I love it when we get someone who tells us their story of when they purchased their first pair back in the day or on the flipside when we get a younger customer coming in who is so excited to be getting their first pair. Their styles are timeless.
6. Do you use social media? Which platforms?
We have a pretty large Facebook following which we find helps with getting people to the website. Instagram is small but growing. We also have Twitter. All of these really do help to get the word out.
7. Does ‘Clash’ get involved in NZ Fashion Week or other catwalk shows? Or are you editorial only?
No – Fashion Week isn’t really something we really believe in. We have supported many musicians in the past so often our ‘models’ have been onstage jamming! We are keen to look at other avenues but at the moment like the idea of sticking to our values in having product that everyone can be a part of. Not just a select group.
8. What is you go-to magazine for fashion?
I don’t really have one but I am reading Billy Idol’s autobiography so that would be it at the moment!!
9. Do you think New Zealanders are fashion-conscious?
Depends on what part of the country you are from. I’m originally from Christchurch and have lived in every major city in NZ. I was glad to get away from the overly conservative scene in Christchurch. I found Dunedin to be an amazing place for unique style at a really low budget. People dress amazing down those ways and really feel comfortable with the style they have and the people they are. Wellington is super hip. A mix of op shopping students to wealthy business people with cash to spend. I find Auckland to be an almost smaller fashion scene in the way that it centres around Ponsonby. It’s very trend focused and it seems that a lot of people up here are guided by the Kardashians. I guess being in the big smoke sometimes it feels like there’s more pressure to blend in? We will always try to stick to what inspires us and hopefully that inspires other kiwis! On the whole I think New Zealanders like to dress nice and ultimately it’s someone’s inner self that creates true style.
10. What is the best way to buy from ‘Clash’?
Director: Melissa Fergusson
DOP: Tim Butler-Jones
1st AD/Sound Tech: Rob Ipsen
Art Department: Lina Cruz
Makeup & Hair Stylist: Angela Crumpe
Rent boy: Lee ah yen Faatoia
Stripper: Christine Becker
Probation officer: Baz Te Hira
Homeless man: Gabriel Henry
John: Michael Hallows
Special thanks: Paper Bag Princess, Christine Becker, Four Eyes Media, Rebecca Parr, Cafe Al-Madina, Topic Rentals, Splice & LYC.
Director: Melissa Fergusson
DOP: Tim Butler-Jones
1st AD/Sound Tech: Rob Ipsen
Location Manager: John Blackman
MUA: Angela Crumpe
Hair Designer: Jordan Camilleri
Stylist: Melissa Fergusson
Refugee: Rebecca Parr
Psych patient: Gaby Turner
Counsellor: Rob Ipsen
Foreigner: John Blackman
Dealer: Baz Te Hira
John: Rhys Collier
Featured extras: Laura Ehlen-Wilson, Olliver Fergusson, Hudson Turner, Cooper Turner
Special thanks to Katherine Hair, The Rose Centre, John Blackman, Paper Bag Princess, Love Your Condom, Splice, Four Eyes Media & Donna Banichevic-Gera x
Happiness is cheese, right? Last night I attended the “Yelp’s Powerhouse Pairing: Kapiti & Wild Side” event which was outstandingly sumptuous. I had never even heard of ‘Wild Side Cider’ until yesterday; now it’s my favourite (low alcohol) beverage. No spoilers – however the winning cider/cheese combination (for me) has to be ‘Wildberries’ paired with glorious grilled (Tuteremoana Aged Cheddar) cheese. Just wow. I then sampled the refreshing ‘Feijoa & Passionfruit’ cider with Kanuka Waxed Havarti. Apparently this is the most popular cider, however it is a little sweet for me, just saying. The Havarati was extraordinary: rich, dense & creamy. Next up is the ‘Strawberry & Lime’ cider with Kikorangi Blue. This cheese is my favourite, by far. Smells divine & is explosively flavoursome. ‘Blackberry & Plum’ cider with Tuteremoana Aged Cheddar was delightfully paired with fruity & sharp flavours to satisfy. Lastly ‘Apple & Pomegranate’ Cider poured over Spicy Apple Crumble ice cream was orgasmically exciting. I wanted more – a lot more. Meg from ‘Kapiti’ was extremely erudite about cheese, which made me smile ear-to-ear. Andy from ‘Wild Side’ knew a thing or two about cider – loved their logos and each back story behind the animal – especially the ram. There was also a special treat on offer from ‘Chuffed’: Ginger crunch, chocolate fudge and gluten-free bread I think! Truly a flawless ‘Yelp’ event that showcased some of the best & ‘hot’ NZ brands in the market.
Recently I went to the opening of #fourcournersofnz by Richard Hodder: photography (at its’ absolute best) featuring landscapes of rich and wholesome ‘Kiwi’ land. By that I mean – Richard has captured the idyllic surfing waves in motion’, the uninterrupted countryside, majestic lakes, rugged ‘off the beaten track’ roads to paradise from Cape Reinga, Northland to Lake Hawea, Otago. Allpress roastery was brimming with friends & strangers eager to see what lined the walls. The ‘open’ and ‘limited’ edition works are available for sale from $300 upto $1350 (The Scoop @Allens Beach) to the general public. There are 23 works on exhibition from 15 – 25 July. I found out about this extraordinary photography project via Instagram @inthedrink. You need to go before it disappears – just saying.
Recently I attended the much anticipated second event for #Aucklandmade – in conjunction with Yelp Auckland, ‘Auckland In A Box’ and Bonnie Oatcakes. This startup began a few years ago – founded by Morgan Claire Maw. These wheat & dairy-free oatcakes have no added sugar and taste wholesome & delectable. The Yelpers sipped complimentary Huia Brut & Huia Chardonnay from Marlborough which I’d never had the pleasure of tasting until now: sumptuous. ‘The Cheese Room’ is truely an orgasmic experience for all cheese-lovers & enthusiasts alike. I indulged in heavenly Smoked Paprika, Canterbury Linseed & Orginal Oatcakes with lashings of goat, cheddar or blue cheese. Morgan shared her entrepreneurial, engaging story about the small beginnings of ‘Bonnie’ making oatcakes in her own kitchen to now stocking into 60 NZ select supermarkets, delicatessens, Artisan markets & specialised foodie stores nationwide. Now ‘Bonnie’ is in my pantry instead of buying my weekly ciabatta. Sold: hook, line & sinker.